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Increasing sophistication for India’s DTH recharge options

India's direct to home (DTH) satellite TV subscribers are now seeking easier and more convenient payment methods, according to new research from RNCOS.

'Recharge' or 'top-up' payment options for DTH pay-TV services are now offered via mobile phone, IVR and online, while some service providers also offer automated debit and customized services such as a cash card. However, local dealers are still the source of most DTH recharges in India, says RNCOS.

India's broadcasting system has, says the Noida-based consultancy, "been going through a phase of evolution due to changes in consumer preferences and increasing standards of television viewership. On the back of these factors, the number of DTH subscribers in India is anticipated to grow at a CAGR of around 23% during 2011-2014."

Highlighting some significant marketing strategies alongside the behavioral patterns of India's consumers, the RNCOS report 'The Indian DTH Market Forecast to 2012' claims to underline factors which could entice more to switch to DTH in the future.

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