button googleplaybutton appstorebutton blackberry

 

facebooktwitter2linkedinyoutube

 

Broadcast

Increasing sophistication for India’s DTH recharge options

India's direct to home (DTH) satellite TV subscribers are now seeking easier and more convenient payment methods, according to new research from RNCOS.

'Recharge' or 'top-up' payment options for DTH pay-TV services are now offered via mobile phone, IVR and online, while some service providers also offer automated debit and customized services such as a cash card. However, local dealers are still the source of most DTH recharges in India, says RNCOS.

India's broadcasting system has, says the Noida-based consultancy, "been going through a phase of evolution due to changes in consumer preferences and increasing standards of television viewership. On the back of these factors, the number of DTH subscribers in India is anticipated to grow at a CAGR of around 23% during 2011-2014."

Highlighting some significant marketing strategies alongside the behavioral patterns of India's consumers, the RNCOS report 'The Indian DTH Market Forecast to 2012' claims to underline factors which could entice more to switch to DTH in the future.

Post your comments

    Most read news

    • Last 7 days
    • Last 30 days
    • Always
    Subhash Chandra, the chairman of Dish TV's parent company Essel Group, is looking to work with UAE authorities to stop residents...
    India's Information and Broadcasting ministry has asked the Telecom Regulatory Authority of India (TRAI) to come up with measures to...
    Indian direct to home (DTH) satellite TV operator Videocon d2h is adding Zee TV's high definition (HD) entertainment channel to its...
    A device to inject new life into the tablet industry in India has been launched by the Indian government at a subsidised price of just...
    Pay-TV channels are to be added to Arasu Cable TV’s free to air package, which was re-launched by Tamil Nadu Government earlier this...
    India's 9X Media is to launch a new 24 hour Marathi music channel called 9X Jhakaas on 31 October, in what is set to be the first of...

    etg120x60fbtv120x60fbt120x60pp120x60pp120x60