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Bollywood music channel 9X Jalwa goes global on Zenga

9X Jalwa, the Bollywood music channel from 9X Media, is to become globally available on mobile and web platforms thanks to a new partnership with Zenga Mobile TV.

Zenga TV services can be accessed on Indian wireless networks run by Airtel, Aircel, BSNL, Docomo, Idea, MTNL, Reliance and Vodafone, as well as streamed internationally on the Zenga Media platform.

"The response to Mobile TV has been great for all our channels and now we are extremely pleased to launch 9X Jalwa on Zenga TV. With one sixth the bandwidth requirement and non-buffering streaming, Zenga TV was the automatic choice to best serve our audience," said Vibha Gosher, vice president digital, 9X Media Group.

Shabir Momiin, chief executive, Zenga TV added: "We are pleased to partner with 9X Jalwa, Indian's first music channel completely dedicated to timeless Bollywood hits. 9X Jalwa will be available pan India and internationally on our advanced live digital streaming platform."

9X Jalwa, which airs Hindi tunes from the mid-1960s to around 2000, is also available on cable and satellite TV in India. Some of its music-inspired shows include Halkat Sawal, Kassette Kahaniyan and Bolly Brands.

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