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Indian TV channel from RTL, Reliance by June

BIG RTL, the broadcasting joint venture between Europe's RTL Group and India's Reliance Broadcast Network, is to launch its first Indian television channel this quarter.

The dubbed action adventure channel, named Thrill, will be distributed across the first and second tier cities in the Hindi speaking markets of India, and aimed primarily at men aged from 15-34.

"The channel fills a need gap that exist in the entertainment landscape and we are confident that our proposition, backed by consumer insights, will resonate excellently with viewers and marketers alike," said Tarun Katial, chief executive, Reliance Broadcast.

The channel will show a range of international content dubbed into Hindi, providing action reality, action thrillers, fighting and wrestling championships, Hollywood action films, extreme sports, and late night entertainment.

It marks the entrance of RTL in the Indian market, although the Luxembourg-based media group already boasts 46 TV channels and 29 radio stations in nine countries, as well as global content production ventures.

Reliance Broadcast Network already a broadcasting joint venture in India with CBS Studios.

BIG RTL's distribution partner is the direct to home (DTH) platform Reliance Digital TV, which has access to 3 million digital television homes across the country. The venture is also in carriage discussions with other operators.

Thrill will be distributed as part of a seven channel Reliance Broadcast bouquet that includes BIG CBS Prime, BIG CBS Love, BIG CBS Spark, BIG CBS Spark Punjabi, BIG Magic and UTV Bloomberg.

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