button googleplaybutton appstorebutton blackberry





Cable TV digitization to aid Indian set top box, HD market

Over 19 million set top boxes are to be shipped to India during 2012 in order to fulfill the ambitious programme to digitize the country's cable network, ABI Research predicts.

The analysts also expect satellite TV in India to grow at a slower pace than last year, when 10 million subscribers took up new services from direct to home (DTH) operators.

Digital cable set top box (STB) deployments will, however, surge this year as larger operators begin their deployments, with the first phase of digitization in the major metros of Delhi, Mumbai, Kolkata and Chennai set for 1 July 2012.

"The cable TV digitization, mandated by the government, will spur set top box shipment increases in India for the next several years," says Sam Rosen, principal analyst, ABI Research. Full digitization is scheduled by the end of 2014.

The consultancy believes India's cable digitization process will progress far slower than the government mandate specifies however – "otherwise, consumers will be forced to abandon cable in favor of satellite as cable operators struggle to procure the set top boxes", ABI says.

High definition (HD) TV adoption will also get a boost with digitization, though currently HD STBs account for just 11% of overall shipments in India.

"The increasing adoption of HDTV sets and cable TV digitization is expected to bring more HD channels and HD services in India," said Khin Sandi Lynn, research analyst, ABI.

Almost 70% of set-top boxes installed in Indian households are imported from foreign manufacturers, especially from China. In 2011, Huawei was the top STB vendor in India with 24% market share, followed by Pace with 12%. Chang Hong, Cisco, and Skyworth are also active in the Indian STB market.

Domestic STB production will increase – particularly for low cost STBs. Some overseas companies will also establish set-top box manufacturing facilities in India, ABI predicts in its new study, 'Indian Set Top Box Market'.

Post your comments

    Most read news

    • Last 7 days
    • Last 30 days
    • Always
    Indian direct to home (DTH) satellite TV operator Videocon d2h is adding Zee TV's high definition (HD) entertainment channel to its...
    Subhash Chandra, the chairman of Dish TV's parent company Essel Group, is looking to work with UAE authorities to stop residents...
    India's Information and Broadcasting ministry has asked the Telecom Regulatory Authority of India (TRAI) to come up with measures to...
    Pay-TV channels are to be added to Arasu Cable TV’s free to air package, which was re-launched by Tamil Nadu Government earlier this...
    A device to inject new life into the tablet industry in India has been launched by the Indian government at a subsidised price of just...
    India's 9X Media is to launch a new 24 hour Marathi music channel called 9X Jhakaas on 31 October, in what is set to be the first of...