An e-action for four vacant slots on Doordarshan's DD Direct Plus free to air satellite TV platform is to be held this Saturday (23 June) by India's public broadcaster.
The e-auction, to offer private broadcasters the possibility of reaching a pan-Indian audience by direct to home (DTH) transmission, will be conducted by Mumbai-based online trading firm NCDEX Spot.
Doordarshan adopted the e-auction process in July 2011, whereby slots are allocated for a period of a year. The public broadcaster has now conducted six e-auctions to allocate 30 slots on its DTH service, with the last e-auction in November setting a reserve price per slot of INR31.1 million, reports New Indian Express.
An e-auction was planned for December 2011, with a minimum reserve price set at INR34.8 million, however no private broadcasters reportedly showed interest in the five available slots at that time.
DD Direct Plus covers 81% of India's geographical area via 1,415 transmitters, with a viewership of about 9 million.