MEMS (Multicultural & Ethnic Media Sales), moves closer to becoming the fifth largest sales house in the UK (based on revenue and share of impacts), following the inclusion of two new channels as part of its ethnic package, available from mid-October 2012.
Now the largest ethnic sales-house in Europe, and responsible for the introduction and rationalisation of specific ethnic viewing packages, MEMS will be offering 9XM, a youth-oriented music channel, broadcasting Bollywood music, in a format designed to appeal to second and third generation Asian TV viewers in the UK.
The 2nd new channel, Rishtey, comes from the stable of Colors Television (the third largest channel in India) and Viacom. It will broadcast the best of Colors, combined with a number of new-to-the-UK shows.
The introduction of 9XM and Rishtey increase MEMS’ ethnic package options to 9 BARB and 21 non-BARB channels, as well as a number of ethnic magazine titles and websites.