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Sony Six to bring UEFA Euro 2016 to Indian screens

Sports channel Sony Six has acquired the rights to broadcast live action from the UEFA Euro 2016 football tournament across the Indian subcontinent.

The Multi Screen Media-owned channel will televise all 51 matches as Europe's finest national teams battle it out to be crowned Euro champions. Financial details of the deal have not been disclosed.

"Football has grown immensely in India over the past few years and has found great interest amongst the youth. With the successful acquisition of the UEFA Euro 2016 tournament broadcasting rights, we look forward to attracting viewership to Sony Six by leveraging on the growing popularity of European football in the country," said Man Jit Singh, chief executive, Multi Screen Media (MSM).

UEFA marketing director Guy-Laurent Epstein added: "We are pleased to welcome Sony Six to the family of broadcasters for the UEFA Euro 2016. UEFA believes that the Sony Six channel and its commitment to high quality programming and sport is an excellent home for UEFA's flagship national team competition."

The tournament, which is held once every four years, will be held in France with the provisional dates of 10 June to 10 July 2016. The 2016 edition of the competition is to be expanded to include 24 national teams, rather than the 16-team format favoured since 1996. Six groups of four will compete in a mini-league, with the best teams then embarking on three knockout rounds prior to the final.

NP Singh, chief operating officer, MSM said: "We are delighted to bring one of football's elite tournaments to the Indian viewers exclusively on Sony Six. As a broadcaster we are always in pursuit of the best of international sport and through our latest acquisition we will take the fans closer to the high impact action that the UEFA Euro 2016 promises to deliver."

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