A new free-to-air music channel, Manoranjan Music, is to be launched in the Hindi heartlands of India on 15 August by Manoranjan TV.
The channel will be available in the states of Uttar Pradesh, Madhya Pradesh and Bihar, where the network's other channels Manoranjan TV and Khusboo TV are already well received, reports Exchange4Media.
"Music as an entity connects with everybody. The availability of bandwidth post digitisation has created more room for channels to enter the space," Sahib Chopra, owner of Creative Channel Advertising and Marketing, which owns Manoranjan TV, told the publication.
"Music is the only genre that has maximum number of channels. Our penetration is robust in the HSM market and we want to capitalise on it as much as possible."
The new music channel will reportedly air classic Bollywood music and trailers for new Hindi films.