The Indian public broadcaster's satellite TV channel DD Direct+ is now broadcasting ABC International's Australia Network – a free-to-air 24-hour entertainment and news channel.
To coincide with the channel's launch on DD Direct+, ABC International is also introducing a new website for India, AustraliaPlus.com/India with multi-genre content including arts and culture, business, education, health, lifestyle, news and current affairs, science, sports, technology and travel. Both English and Hindi content will be represented on the site, and be augmented by a news feed from India's public broadcaster Doordarshan (DD).
"As 2013 nears an end, we are seeing an enormous growth in the sharing of content between India and Australia through a number of channels," said Lynley Marshall, CEO, ABC International.
Jawhar Sircar, CEO, DD Direct+, added: "We really look forward to having ABC hosted on our DD Direct+ as it helps Indians to understand and appreciate Australia and its culture in a far better manner, and with more depth than at present.
"We also look forward to ABC assisting and guiding us in telling Australian audiences more about India, its people, and its culture."