Colors and History are being launched in true high definition (HD) by Sun 18 for Diwali, along with an HD version of business channel CNBC-TV18 Prime.
"Sun18 welcomes the addition of the three HD channels to its portfolio. High Definition broadcast offers a distinct & superior audio-visual experience to the television viewer and that coupled with strong content from our network channels like Colors, CNBC-TV18 Prime and History make it an extremely compelling consumer proposition," said Gaurav Gandhi, Sun18 North chief operating officer & head of International Business, Viacom18.
"We believe that over the next few months DTH platforms will expand their HD bouquet and digital cable too will add HD as an additional offering for its consumers. Sun 18 is working with all potential partners to make these three services available pan India," he added.
To receive the new HD channels, viewers will require an HD TV set, as well as an HD set top box from a direct to home (DTH) satellite TV platform or digital cable network.