The internet population in India is expected to hit 121 million users by the end of 2011 after passing the 100 million mark in September, thanks in part to the adoption of 3G mobile services.
A new I-Cube report, jointly published by the Internet and Mobile Association of India (IAMAI) and market researcher IMRB, says that in September 2011, 112 million people claimed to use the internet; with 97 million of these actively accessing the internet at least once a month. Urban cities provide the vast majority (88 million) of India's total web users, while 29 million live in rural areas of the South Asian country, according to the study.
Of the 73 million active internet users based in urban areas, 26.3 million use their mobile devices to access the web – a vast increase on last year, thanks to the roll-out of 3G networks. Home internet use has also risen in India, while the user base in cyber cafes has shrunk this year.
Young people are also driving the growth in internet use, which opens up a market for school-age children, claims the report.
Overall, the rise in India's internet penetration represents a growth of 13% on last year, the I-Cube report claims.