Hathway has become India's first national multi system operator (MSO) to provide a high definition (HD) TV service for its digital subscribers, rolling out the service in the cities of Mumbai, New Delhi, Hyderabad and Bangalore.
Hathway's HD package, accessible via an NDS Media Highway set top box, includes eight channels: Colors, Discovery, Movies Now, Ten HD, History, UTV Stars, TravelXP and MTunes. In addition to the TV channels, subscribers can opt for a bundled package which also includes broadband internet connection – an option the company believes will add value over the services provided by direct to home (DTH) competitors.
The current HD package is to be increased to encompass 20 HD channels in the near future, says Hathway.
"Being the pioneers in the digital cable service industry, we are committed to offering premium services to our subscribers," said K Jayaraman, managing director and chief executive, Hathway Cable & Datacom.
"We are looking at adding 50,000-75,000 HD subscribers a year. We are taking a niche rather than a mass route. The killer application for us is the bundling of the HD offering with broadband. We also have a cost advantage over DTH," K Jayaraman told Indiantelevision.com.
Hathway is reportedly offering an HD Lite package at INR 6,666 per year, which includes a range of HD channels and over 160 standard definition (SD) channels.
The bundled HD Max package, priced at INR 8,888, includes a 2Mbps broadband service with 40GB download capacity, as well as the HD channels and over 160 SD channels for a year.
A further bundle, HD Max +, is available for INR 9,999, which includes all the TV channels plus a speedier 5 Mbps broadband connection with a download limit of 60GB.
Local cable operators are also being offered the HD package for wholesale at INR 5,500, according to local reports.