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Taj extends TV rights deal for Zimbabwe Cricket

Taj Television, owner of South Asian channels Ten Sports and Ten Cricket, has extended its global television rights deal with Zimbabwe Cricket until 2019.

Zimbabwe, which had a self-imposed exile of six years, returned to Test cricket recently with a win against Bangladesh. Over the next two years, Zimbabwe will be playing Test cricket with New Zealand, Bangladesh, Pakistan and Sri Lanka.

"We are happy to extend our existing contract with Taj Television Limited as this plays a pivotal role in ensuring that Zimbabwean cricket is seen by those who love the game as well as introduced to new audiences. With its superior telecast standards, world class television production capabilities and strength to telecast the Zimbabwe Cricket worldwide, Taj Television Limited will add a lot of value to game of cricket," said Ozias Bvute, managing director, Zimbabwe Cricket.

Atul Pande, chief executive, Taj Television, added: "We're extremely pleased to extend our partnership with Zimbabwe Cricket. This is a testament to our commitment to the game of cricket and fans as we cement our relationship with Zimbabwe Cricket.

"Through our television channels, Ten Cricket & Ten Sports, our website www.tencricket.com and our various wireless platform initiatives, we are confident of taking the rights of Zimbabwe Cricket to new heights by working along with various partners and are committed to set new benchmarks in broadcasting and distribution."

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