US network giant Cisco believes opportunities abound to help India's cable TV operators monetise their technical investments and drive new revenue streams, now that the government has embarked on its ambitious digitisation plan.
"The onset of digitisation would help the cable service provider sector enhance [the] quality of services and increase their subscription revenue by offering [a] plethora of innovative and interactive services," Sanjay Rohatgi, Senior vice president, for Cisco in India, told the PTI.
Rohatgi said Cisco is working with service providers to migrate to an internet protocol next generation network (IP NGN) architecture and offer consumers a variety of services across multiple platforms.
India has 140 million television homes, according to Rohatgi, of which 35 million access direct to home (DTH) satellite services. The majority of remaining homes are analogue cable which will need to be hooked up to a digital platform.
The Indian Government has set the end of 2014 as the deadline for nationwide cable TV network digitisation. This presents the cable operators with the opportunity to provide high definition (HD) TV, gaming, digital video recording, video on demand, and future 'connected home' services, Rohatgi told reporters.
Cisco is working in India with multi system operator (MSO) Hathway, and cable network Gujarat Telelinks Private Ltd (GTPL).