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New TV contest for South India devotional music talent

Banaglore-based Sri Sankara TV is to premiere a new talent in pursuit of the best bhajan group in South India. The winning group will earn both a title and one million rupees.

The auditions for the show, Bhajan Samraat, have taken place in Chennai, Tanjore, Coimbatore, Bangalore and Hubli and the first episode will air on 1 December. Each round will be built around a different theme.

"Bhajan Samraat is a big initiative and we take pride in introducing the concept of reality into the devotional space. We aim to give opportunities to the prodigies to showcase their talent," said Sri Sankara TV.

"The creation of this concept is to spiritually bind people with the emotion of divine purity. Emotion toward divinity is boundless. Expressions of these emotions are in varied form. One of the soulful languages of these emotions to connect almighty is bhajan. A vibrant ecstasy will be brought to our viewers through this programme," the channel explained.

"The theme of Bhajan Samraat is conceptualised to make a distinctive record in the history of the television industry. This programme will give the present generation and bhajan groups across the south a platform to exhibit their incredible talent."

Sri Sankara TV is currently available in Tamil and Kannada, and says it plans to launch versions in other South Indian languages.

Bhajan Samraat will be transmitted each Thursday and Friday at 7pm, beginning 1 December.

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