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KBC bags India’s largest TV audience for jackpot winning show

The fifth series of India's popular game show Kaun Banega Crorepati (KBC) has become the most widely viewed non-fiction television programme ever, thanks to two episodes this month which saw a lowly computer operator from Bihar become a millionaire.

When Sushil Kumar won the show's jackpot of INR 5 crore (US$985,804), 27 million viewers tuned in to watch, according to Sony Entertainment Television, the channel which broadcast the shows featuring Mr Kumar on 1st and 2nd November 2011. TV ratings points (TVR) of 7.2 and 8 were respectively earned by the dramatic episodes which drew headlines around the world, likening it to a real life version of Slumdog Millionaire.

"We are ecstatic and humbled with the stupendous ratings on 'KBC'. The success of Sushil Kumar is an emphatic endorsement of the fact that the show is not just a game show, but a melting pot of knowledge and aspirations of the 'aam aadmi' (common man)," said Sneha Rajani, senior executive vice president and business head, Sony Entertainment Television.

"The numbers show that KBC this season has broken all barriers of demography and geography and transformed lives of people all across our great country," she added.

Rajani pointed to the key role of host, Bollywood actor Aamitabh Bachchan, in the show's success, and thanked the team responsible for delivering "this pathbreaking season of KBC".

Another contestant, Anil Kumar Sinha from Patna, also won INR1 crore on the latest series of KBC.

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