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Whose Line is it Anyway? prepares for Indian debut

An Indian version of the popular improvisational comedy Whose Line is it Anyway? is being created through tie up with Hat Trick International, the distribution arm of the UK production company, and Delhi-based Miditech.

"The potential for Whose Line in India is huge; both through television and live events as the comedy market in India expands. Miditech are the ideal partner for us as their track record in bringing internationally renowned formats to India is second to none. We look forward to seeing Whose Line on Indian screens in 2012," said Paul Cohen, group commercial director, Hat Trick International.

The show, which began life as a UK radio show before migrating to television screens via Channel 4, was also re-made for US audiences on ABC.

"This past year alone Miditech has been instrumental in bringing some of the biggest formats in the world such as Survivor and The Voice to India. Whose Line is it Anyway? is a big step for us because it is not just about bringing another global television brand to India, it's the relationship with Hat Trick and their comedy expertise that excites us even more. The stand-up comedy market is really the next big thing in entertainment and we hope to play a major part in it," said Nivedith Alva, head of development, Miditech.

Miditech, which was founded in 1995 by brothers Niret and Nikhil Alva, already provides television content for – among others - Turner's Pogo and Imagine, Star TV India, Zee, BBC, Disney, Doordarshan, Viacom 18's Colors and MTV, Times Network's Zoom, and the Multi Screen Media stable of Sony channels SET, SAB and Max.

Hat Trick International and Miditech say they are currently in negotiations with potential broadcasters to bring Who's Line is it Anyway? to Indian viewers next year, and hope to announce a deal in the coming months.

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