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Starlight Cinema: mobile movie site unveiled in India

A new independent mobile film portal for India called Starlight Cinema has been launched by Vuclip, offering consumers the ability to watch a multitude of movie clips, music videos, film reviews and trailers.

The service has a library of 9,000 clips from 350 popular films, in 13 Indian languages, including Hindi, Bengali, Marathi, Bhojpuri, Gujarati, Punjabi, Oriya, Rajasthani, Kashmiri, Tamil, Telugu, Kannada and Malayalam.

"During the pilot testing stage, as many as two million movie-lovers visited Starlight Cinema, generating over 11 million video views in just 100 days," said Salman Hussain, vice-president (business development) and managing director (India and West Asia), Vuclip.

Vuclip, based in California, has registered over five billion video views around the globe. It will now provide content on Starlight Cinema from Indian studios and production houses including UTV Motion Pictures, Reliance Entertainment, Vega, Whacked Out Media and Maa TV. Hollywood trailers will also be featured – with The Adventures of Tintin, The Awakening, Hugo and Trespass all currently available.

"To make it more appealing to our consumers, we are also launching dedicated mobile micro-sites for various regional languages, beginning with one channel exclusively featuring south Indian movie clips, including Telugu movies such as Dookudu, Oosaravelli, Dhada, Mr Perfect, Ye Maya Chesave, as well as upcoming movies Panjaa and Sri Rama Rajyam; Tamil movies such as Aum Arivu; and upcoming movies Poraali, Osthe, Mayakkam Enna - besides movie clips in Kannada and Malayalam," added Salman Hussain.

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