Ustream is to provide online video coverage of the 15 matches in December's biennial South Asian Football Federation (SAFF) Championship.
The tournament, featuring national teams from Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka, kicks off in New Delhi on 2 December.
Live streaming will be available to viewers everywhere except India on http://www.ustream.tv/SAFF. Indian viewers will have to wait for 24 hours after each game is played to see the matches on Ustream due to rights issues.
"Ustream is pleased to partner with World Sport Group to distribute the live games of the 2011 SAFF Championship," said Wayne Sieve, vice president of sports, Ustream.
"As the leader in live streaming video with an audience reach of 50 million unique monthly viewers, Ustream is providing the SAFF Championship with greater distribution of its matches so fans around the world can watch the live games and interact with one another."
James Clarke, senior vice president of content, World Sport Group added: "With the popularity and viewership for the SAFF Championship growing particularly on the sub-continent, we want to extend the broadcast of this event beyond television to a wider global audience through mobile and broadband channels. Ustream will help us to achieve this."
The 7th SAFF championship will be held from 2-11 December, with hosts India competing as defending champions. The first match, in New Delhi, sees Bangladesh meet Pakistan. India's opening match is against Afghanistan on 3 December.
All India Football Federation president Praful Patel said: "It is a great pleasure to host the SAFF Championship in New Delhi once again.
"This time the Championship will be held at the world class Jawaharlal Nehru Stadium which is now being developed as a football hub as part of the legacy plan of the Ministry of Sports, Government of India. I wish all the participating countries the very best and hope to see a very competitive tournament."