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History goes mobile on Indian TV

Factual entertainment channel History, which claims to reach 45 million viewers since its Indian launch in early October, is now also available as a mobile TV service, thanks to a partnership with Apalya Technologies.

The service, available on Vodafone, Airtel, Idea, Aircel, BSNL, MTNL, Reliance, Tata Docomo and Tata Indicom, will provide mobile History viewers with both live streaming and video on demand, through a GPRS enabled handset. The service will cost INR7 per day, or INR 150 a month.

"It is our endeavour to ensure that our innovative and cutting edge content reaches every possible audience with access to a screen – be it a TV screen, a computer screen or a mobile phone screen. By making History available on the mobile platform, we have once again taken a step in the direction of broad basing and growing this genre in India," said Ajay Chacko, president, A+E Networks TV18.

Vamshi Reddy, founder and chief executive, Apalya Technologies added: "We are pleased to be offering a great factual entertainment channel like History on board. With live streaming and videos on demand, it is surely a good value add to different mobile and internet users".

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