Assam-based Pride East Entertainments is leasing C-band capacity on AsiaSat 4 to serve audiences in North East India and across the subcontinent with three free-to-air satellite TV channels.
The 24 hour news and current affairs channel News Live, which launched in January 2008, broadcasts in Assamese and English; while Rang has provided Assamese, Hindi and English language entertainment shows since October 2009. The third channel, Ramdhenu, is a recent addition to Pride East Entertainments portfolio, and broadcasts music, Bollywood, and lifestyle content in Assamese, Hindi and English.
"We are pleased to join AsiaSat's powerful satellite fleet to expand our services in North Eastern India in particular but also to the entire country and across the region. Through AsiaSat 4's high-power coverage, we are excited to introduce our television services to a larger South Asian audience group across AsiaSat 4's region-wide C-band footprint," said Caushiq Bezboruah, chief executive, Pride East Entertainments.
The channels are now available from the satellite's orbital slot of 122 degrees East, on transponder C14H, at 4164.11 MHz (frequency).
"AsiaSat warmly welcomes Pride East Entertainments to AsiaSat's South Asian channel neighbourhood. We are pleased that Pride East appreciates our flexible, reliable and excellent coverage and customer service," said William Wade, president and chief executive, AsiaSat.
The Hong Kong-based company now delivers about 500 television and radio channels via its four satellites to over 620 TV households across the Asia-Pacific region.