button googleplaybutton appstorebutton blackberry




General news

TV to propel sport to a $2bn business in India

Sport will generate almost US$2 billion a year by 2015 in India, predominantly due to TV revenues, according to a new study from PriceWaterhouseCoopers (PwC).

A significant surge in television advertising and sponsorship will be witnessed in the next few years, propelling India to second place among the BRIC economies after Brazil, says the report.

India's sports revenue could register, on average, 5% growth per annum to reach $1.89 billion in 2015. This, however, would account for just 1.3% of the global sports business, predicted at $145.3 billion in three years' time.

Although still a small player in global terms, India's average annual growth rate for sporting revenues will surpass the worldwide average of 3.7% during the five years to 2015.

The consultants attribute much of the growth to an "improved economy, a rebound in TV advertising, the on-going migration of sports to pay-TV and the resurgence of financial services and automobile companies to sponsorship."

Sports industry revenues in the BRIC countries will, says PwC, continue to outperform the global average, as major sports events continue to be staged at these places.

Brazil is the host for the next FIFA World Cup finals, and over the past two years, India has successfully hosted international events such as its inaugural Formula One Grand Prix and the Commonwealth Games, as well as co-hosting the ICC Cricket World Cup.

Sports industry revenues are measured by PwC on four segments, including gate/ticket sales, sponsorship, media rights and merchandising.

Sponsorship is predicted to generate $45.3 billion in global revenue in 2015 to become the largest segment in sport.

Revenues from media rights, meanwhile, are forecast to grow from $29.2 billion in 2010 to $35.2 billion in 2015, says PwC.

Post your comments

    Most read news

    • Last 7 days
    • Last 30 days
    • Always
    Indian direct to home (DTH) satellite TV operator Videocon d2h is adding Zee TV's high definition (HD) entertainment channel to its...
    Subhash Chandra, the chairman of Dish TV's parent company Essel Group, is looking to work with UAE authorities to stop residents...
    India's Information and Broadcasting ministry has asked the Telecom Regulatory Authority of India (TRAI) to come up with measures to...
    A device to inject new life into the tablet industry in India has been launched by the Indian government at a subsidised price of just...
    Pay-TV channels are to be added to Arasu Cable TV’s free to air package, which was re-launched by Tamil Nadu Government earlier this...
    India's 9X Media is to launch a new 24 hour Marathi music channel called 9X Jhakaas on 31 October, in what is set to be the first of...