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TV to propel sport to a $2bn business in India

Sport will generate almost US$2 billion a year by 2015 in India, predominantly due to TV revenues, according to a new study from PriceWaterhouseCoopers (PwC).

A significant surge in television advertising and sponsorship will be witnessed in the next few years, propelling India to second place among the BRIC economies after Brazil, says the report.

India's sports revenue could register, on average, 5% growth per annum to reach $1.89 billion in 2015. This, however, would account for just 1.3% of the global sports business, predicted at $145.3 billion in three years' time.

Although still a small player in global terms, India's average annual growth rate for sporting revenues will surpass the worldwide average of 3.7% during the five years to 2015.

The consultants attribute much of the growth to an "improved economy, a rebound in TV advertising, the on-going migration of sports to pay-TV and the resurgence of financial services and automobile companies to sponsorship."

Sports industry revenues in the BRIC countries will, says PwC, continue to outperform the global average, as major sports events continue to be staged at these places.

Brazil is the host for the next FIFA World Cup finals, and over the past two years, India has successfully hosted international events such as its inaugural Formula One Grand Prix and the Commonwealth Games, as well as co-hosting the ICC Cricket World Cup.

Sports industry revenues are measured by PwC on four segments, including gate/ticket sales, sponsorship, media rights and merchandising.

Sponsorship is predicted to generate $45.3 billion in global revenue in 2015 to become the largest segment in sport.

Revenues from media rights, meanwhile, are forecast to grow from $29.2 billion in 2010 to $35.2 billion in 2015, says PwC.

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