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Den rolls out cable digitisation training to Indian LCOs

Cable TV digitisation training is being offered to affiliate partners of multi system operator (MSO) Den Networks in Delhi in conjunction with Ernst & Young, according to Indiantelevision.com.

The course aims to change the perception of apprehensive local cable operators (LCOs) towards the new cable TV digitisation mandate in India, which was passed by parliament last month.

The professional training hopes to explain the value chain from subscriber to LCO to MSO to broadcaster, and provide clarity on revenue sharing between the stakeholders post digitisation.

Cable operators will also learn about average revenue per user (ARPUs), business models, revenue streams, and the scope for improvement when digital technology brings with it an increase in the number of TV channels and other value added services such as high definition (HD) and video on demand, available for cable subscribers.

India's metros – including Delhi – are the first phase of districts to be digitised by the end of June 2012.Then, cities with a population of one million are to be digitised by 31 March 2013. Remaining urban areas are set to follow by 30 September 2014, while the entire country's cable network is due to be digitised by 31 December 2014.

Responding to fears that cable operators would be 'put out of business', Information and Broadcasting Minister Ambika Soni last month told India's upper house of Parliament, Rajya Sabha, that although there would be some teething difficulties, cable operators would gain from digitisation in the long term.

Between INR 200,000 and INR 300,000 will be required by cable operators to digitise their networks thanks to an enabling provision, according to Soni.

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