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History TV18 introduces Gujarati version

Factual entertainment channel History TV18 is launching a Gujarati feed in India, expanding its regional language offer to five - in addition to English and Hindi.

The programming will remain identical across History's various language feeds, which are also available in Bengali, Tamil, Telugu, and Marathi.

"As Indian audiences mature and seek out more international content in their own languages, there is no better a time than now to launch our Gujarati feed," said Sudheer KG, vice president of the A+E Networks / TV18 joint venture.

"The incredible level of aspirations of people speaking that language and a large youth population make it all the more appealing and lucrative. We have taken care to ensure that the translation retains a certain local flavour, making the channel more accessible and relatable," he added.

Estimates put Gujarat as a contributor to factual entertainment genre growth by up to 7%, just after Mumbai and Delhi.

"Our objective is to grow the genre and make it a relatively main stream alternative for viewers in the near future. With this objective in mind, we intend to make the channel available in every Indian language possible and entertain audiences all across India," said Ajay Chacko, president, A+E Networks / TV18.

Digital TV viewers in India will be able to choose their preferred language for History via their remote control.

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