Indian media group Zee Entertainment Enterprises is expecting 9% growth for its international broadcasting division during the current tax year, according to a report in Indiantelevision.com.
Zee's overseas TV network has seen an upturn in advertising and syndication revenues, while its subscription revenues have remained static during the year, Bharat Ranga, Zee International's business head, told the online publication.
New products such as the hybrid channel Zee Café have reportedly been enabled due to the increased advertising and syndication revenues.
During the financial year 2011, Zee's international subscription revenue reached INR 4.09 billion, 2% less than in 2010. During the first six months of the current financial year, INR 1.93 billion in revenue has been recorded.
The economic downturn in the UK and the rest of Europe has provided a challenge, according to Ranga, however the depreciation of the Indian rupee against the dollar is expected to boost second half revenues this year.