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Interactive kids' service from Airtel Digital TV

Indian direct to home (DTH) satellite TV platform Airtel Digital TV is launching a new interactive educational tool for children called iKidsworld.

With video content offering activities such as stories, music, rhymes, hobbies, maths puzzles, scientific facts and quizzes, and a child-friendly user interface, learning is made enjoyable, according to the Bharti Airtel-owned company.

"Our objective was to blend the best of television with interactivity and engagement that children seek from the internet. In line with this, we are delighted to launch iKidsworld, an interactive educational service," said Shashi Arora, chief executive, DTH/Media, Bharti Airtel.

"We aim to enhance the learning experience of the kids by converting passive television viewing experience to a more active and participative viewing. The interactive user interface has been specifically designed to appeal to today's kids – who are exposed to multiple cartoon channels content."

iKidsworld is powered by Fundoodaa, and provides entertainment that Airtel Digital says challenges children's thinking, stimulates curiosity and ultimately increases their knowledge.

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