Indian multi system operator (MSO) Gujarat Telelink Private Ltd (GTPL) is rolling out high definition (HD) digital TV to its cable subscribers in the Kolkata Metropolitan Area (KMA).
Using Cisco set top boxes, the new technology will bring viewers far greater clarity of picture, as well as digital video recording (DVR), HD gaming, video on demand, and future connected home services.
The MSO recently acquired West Bengal cable operator KCBPL and is now busy digitising cable networks in the region. During the coming year, GTPL and Cisco together plan to deploy over 8,00,000 digital set top boxes, both HD and standard definition (SD), in the states of Gujarat, West Bengal, Maharashtra, Assam and Jharkhand.
"We see tremendous potential in the eastern region. GTPL-KCBPL has been a very successful joint venture and we have attained a leadership position in Kolkata Metropolitan Area (KMA) in a short timeframe," said Anirudh Sinh Jadeja, managing director, GTPL.
"Our partners and consumers have shown tremendous faith in us. With the introduction of HD TV, we hope to further enhance consumer entertainment and increase satisfaction. We are proud to be one of the first players to rollout digitalisation in KMA, in line with the digitisation drive by Government of India. And we believe, that with digitisation, our partners and viewers stand to benefit from more opportunities, products and value," he added.
India's cable TV network is to be digitised in stages, beginning with the four metros of Delhi, Mumbai, Chennai and Kolkata by June 2012, while cities with a population of one million are to follow by 31 March 2013, according to the recently passed Cable TV Networks (Regulation) Second Amendment Act. The South Asian nation's entire cable network is to be digitised by the end of 2014.
There are an estimated 135 million TV households in India, of which 110 million currently subscribe to analogue services.