The organiser of West Bengal-based Premier League Soccer (PLS) is targeting the 155 million estimated television viewers that watch English football in India to help establish the new football league.
Celebrity Management Group (CMG) is in talks with three national broadcasters at the moment, to help achieve that goal, according to its executive director, Bhaswar Goswami.
"We are still evaluating what kind of deal we want to have. We are looking at a broadcaster who would help us in promoting the league. We want the matches to be shown live," Goswami told Indiantelevision.
He added there are no plans currently to enlist a local broadcast partner in West Bengal; CMG is instead looking to sell a South Asian package. "I want my league to be a pan-Indian product," he said.
CMG has also sealed a global contract which spans broadcast rights in 50 countries with London-based sports rights management company MP & Silva.
"What it [PLS] will do is bring our young footballers to the global scene. This will become an inspirational story for a number of talented footballers," enthused Goswami.
For the first time an Indian football league will be televised across the globe in Europe, in Americas and Africa, he said.
"You never know what will happen in five years time – perhaps, there will be an Indian footballer who may end up with a contract in Europe," Goswami told the publication.
The CMG boss reportedly claims about INR1.05 billion has now been invested in the PLS teams and the overseas players who were auctioned on 30 January. A sign, he believes, that the previously struggling Indian football market is ready to grow.
"We believe that in the era of television, if you have the right product, content and packaging, it's only a matter of time that it will travel across the world," Gosami told Indiantelevision.
The inaugural season of PLS will be staged across West Bengal during March and April 2012.