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Taj TV to deliver India’s first golf channel

A first of its kind golf TV channel is to be launched across the Indian subcontinent next month, after a three year exclusive partnership was forged between Taj TV, which runs the Ten Sports channels, and the Professional Golf Tour of India (PGTI).

The Ten Golf channel will own the broadcasting rights for all PGTI-sanctioned tournaments, both within India and further afield, from now until 2014. It will also show a weekly programme called Inside the PGTI. This show will highlight the best golfing action from PGTI events and will feature golfers on the PGTI circuit.

"Professional golf in India has had strong positive growth over the last five years under PGTI. We are today at a stage where it is important for us to showcase the depth of Indian talent and their achievements with the support of a professional electronic medium," said Padamjit Sandhu, director, PGTI.

"To further grow golf, and project the opportunities and the potential the sport has, it is important to have a strong broadcast partner. With Ten Golf we see strong synergies, and are confident that their expertise, knowledge and bandwidth will substantially help take Indian golf to the next level," he said.

Atul Pande, chief executive, Taj Television India, added: "Our sports broadcast strategy of building committed viewers in specific sports, has led to the idea of the golf channel - Ten Golf. Our tie up with PGTI will help in strengthening the Indian Tour. We will be working closely with Asian Tour and European Tour to bring world class golf action for viewers in India and the subcontinent."

Taj Television, whose channels now include Ten Sports, Ten Cricket, Ten Action+, and Ten HD, now reaches 100 million households across India, according to the Zee Entertainment Enterprise-owned broadcaster.

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