button googleplaybutton appstorebutton blackberry

 

facebooktwitter2linkedinyoutube

 

General news

Neo Sports agrees terms with MSM Discovery for new distribution deal

The rift between India's Neo Sports Broadcast and channel distributor MSM Discovery has been healed with the signing of a new carriage agreement via the latter's TheOneAlliance branded bouquet.

Although Neo Sports no longer carries India's national cricket fixtures after its TV rights deal was terminated by the Board for Control of Cricket in India (BCCI) late in 2011, it will broadcast key global sporting properties this year. These include the Asia Cup cricket tournament (1-12 March), UEFA Euro 2102 football championships (8 June – 1 July), the French Open tennis competition (27 May – 10 June), and World Series Hockey tournament (29 February – 2 April).

TheOneAlliance already carries Sony Max, the exclusive national broadcaster for the Indian Premier League (IPL).

"The philosophy of TheOneAlliance is to create a strong product offering of diverse and strong television content. The sports genre has always been a strong growth driver. We are happy to welcome back Neo to TheOneAlliance bouquet," said Rajesh Kaul, president, MSM Discovery.

Prasana Krishnan, chief operating officer, Neo Sports Broadcast, added: "We are happy to rejoin TheOneAlliance bouquet and aspire to take it to greater heights. The combined offering of the bouquet will ensure viewers get to witness the biggest blockbusters in cricket and major sporting events in 2012."

Although signed only last week, the new commercial deal dates back to 4 January, shortly after the previous agreement between the two parties went by the wayside. Media speculation suggests the contract is for one year, with a renewal option.

Post your comments

    Most read news

    • Last 7 days
    • Last 30 days
    • Always
    Indian direct to home (DTH) satellite TV operator Videocon d2h is adding Zee TV's high definition (HD) entertainment channel to its...
    Subhash Chandra, the chairman of Dish TV's parent company Essel Group, is looking to work with UAE authorities to stop residents...
    India's Information and Broadcasting ministry has asked the Telecom Regulatory Authority of India (TRAI) to come up with measures to...
    Pay-TV channels are to be added to Arasu Cable TV’s free to air package, which was re-launched by Tamil Nadu Government earlier this...
    A device to inject new life into the tablet industry in India has been launched by the Indian government at a subsidised price of just...
    India's 9X Media is to launch a new 24 hour Marathi music channel called 9X Jhakaas on 31 October, in what is set to be the first of...

    etg120x60fbtv120x60fbt120x60pp120x60pp120x60