Vendar TV, the new general entertainment group from India's SRM Group, has enlisted K Murugan as business head to establish and run the new venture.
Murugan was previously responsible for the sales operations in the South and East of India for Kalaignar TV Network.
"I am excited to take up this responsibility as Business Head in this highly competitive market. My immediate role is to set up the channel and its launch. We are aiming and planning to be at the number two position," Murugan told exchange4media.
Murugan has almost 20 years experience in sales and marketing across the television, radio and print sectors. He began his career in 1993 at Sun TV, where he spent ten years, before moving on to launch Sun's Suryan FM in Chennai, Coimbatore, Tirunelveli and Vishakhapatnam. He has also held managerial positions at the Tamil daily Dinakaran and Zee Tamil.
Murugan left Kalaignar TV in January, and took up his new duties at Vendar TV on 6 February. He will report to the new channel's board of directors.