Reliance MediaWorks, part of Anil Ambani's Reliance media empire, is moving its headquarters from India to Los Angeles as it sets its sights on providing Hollywood with visual effects and cross-platform digital production services.
"The objective is not to be small, but to be a big, industrial-sized player," Anil Arjun, chief executive, Reliance MediaWorks told Reuters. "We don't want to position ourselves as a company driven out of India. We want to be based out of LA. We're a large, global entity."
Focusing on computer graphics, animation and digital mastering for the film industry, as well as coding content for digital platforms such as mobile phones and tablets, Arjun reportedly hopes to double the company's revenue in the next two years, from US$200 million currently.
Reliance MediaWorks has a strong base in India, employing 1,500 people in its huge digital restoration and film processing facility, as well as operating Big Cinemas, the country's largest cinema chain. It is currently based in Mumbai's Film City.
In the US, it has developed increasing influence in the field of post production, with Avatar and The Social Network listed among its credits. In 2007, it acquired the Burbank-based film restoration company Lowry Digital, and has helped restore a host of classic Hollywood movies including Citizen Kane, Singin' In The Rain, Casablanca, and Sunset Boulevard.