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Japanese broadcaster selects Reliance MediaWorks for animation tie up

India and Japan are joining forces to collaborate on new episodes of the comedy action animation Ninja Hattoria, which has entertained Asian children since the 1980s.

Around 100 animators at Mumbai's Reliance MediaWorks collaborated with Shin-ei Animation - the animation production arm of Japanese broadcaster TV Asahi - to create the new episodes in 2D high definition through a digitally remastered process. Reliance MediaWorks also undertook post production and the sound track for the project.

"Being an end-to-end service provider helps us offer our clients with a one stop solution for their creative requirements and Ninja Hattori is an excellent showcase of our talent," said Naresh Malik, chief operating officer – creative services, Reliance MediaWorks.

"Being associated with some of the top Japanese talent through Shin-Ei and TV Asahi for such a legendary show and bringing it back through digital technology has been an immensely challenging and great working experience for our Animation team."

TV Asahi began showing the original episodes of Ninja Hattori in the 1980s. In India the animation has been broadcast on Nick India since August 2006. The new episodes will premiere on Nick India from May 2012.

Satoshi Kaisho, producer, Shin-ei Animation added: "It is our first collaboration with any Indian company, and also very first challenge for us to make the classic show transformed into all new digitally mastered show without losing look and feel of the original episodes. Our hope is to get Ninja Hattori out to more children all over the world."

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