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Oscar fever grips Indian TV channel Star Movies

The 84th Academy Awards will be broadcast live in India on Star Movies from 6am on Monday (27 February), as part of the television channel's month long celebration of the Oscars.

All the action from the Kodak Theatre's red carpet will also be repeated again at 8pm in India on Monday, as well as footage from the after party and related events in Los Angeles.

Middle class men and women, aged 15-34, living in seven prime metros are reportedly Star India's key target for its Oscar coverage.

Star India has also initiated an interactive application called Oscar Charades, enabling users to interact with the banner and guess the movies, in a similar manner to the game 'dumb charades'. An on the ground quiz from Star Movies for Hollywood buffs has also been touring four cities in the run up to the much anticipated film awards.

India's submission to the Academy of Motion Picture Arts and Sciences, the Malayalam 'Abu, Son of Adam', is not among the five nominated movies for this year's Best Foreign Language Film. Sixty-three countries submitted entries in the hope of winning the Oscar.

In 2002, India's Lagaan became the third Hindi-language film to be nominated for the Academy Award for Best Foreign Language Film after Mother India in 1957 and Salaam Bombay! In 1988.

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