Big Magic, the Hindi entertainment channel from Reliance Broadcast Network, is to launch two new daily shows – Hum Hai Bajrangi and Police Files - on 12 March.
Hum Jai Bajrangi, which will air at 6.30pm, is described as a mythology / fantasy sitcom, based around the teachings of Lord Hanuman.
Police Files, which will air at 9.30pm, recreates high profile real-life cases in the Hindi heartland, with the aim of educating and empowering viewers to be vigilant of crime. It will feature a psychiatrist, lawyers and police officers looking at the high crime rates in the region.
"Both these shows have been conceptualised based on local understanding and entertaining preferences of audiences in this region. We are confident that audiences will enjoy this content, and marketers will see even greater value in associating with the channel," the broadcaster said in a statement.
The new shows will be promoted through a regional multi-media campaign, including television, radio, cinema, digital and print advertising.