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India promotes film tourism at Cannes

Global film makers are being wooed in Cannes by the Indian Ministry of Information and Broadcasting to introduce them to the myriad locations and technical expertise on offer in the South Asian country.

The ministry is currently working with the Film Commission of India to streamline what seemed an overly bureaucratic process of obtaining permissions to shoot in the country, and to encourage the upward trend of international attention in India as a movie location.

Between 2010 and 2011 there was a 42% rise in the amount of Hollywood movies shot in India, according to Ernst & Young – with 27 films shot in the country in 2011 compared to 19 in 2010.

Information and Broadcasting Secretary Uday Kumar Varma says the India Pavilion at Cannes is now showcasing India – in particular Mumbai, Kerala, Varanasi, Ladakh, Karnataka, Kashmir, Kolkata, Goa and Himachal Pradesh - as a preferred destination for global film makers, reports the Deccan Herald.

Plus, with 28 states, 850 million people under the age of 35, and 2.9 billion cinema ticket sales, India provides an immense opportunity for international film makers not only as a location, but also to make a version of the movie for an Indian audience, says Chandrajit Banerjee, director general of the Confederation of Indian Industry.

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