ESPN Star Sports has inked a reported US$200 million, seven-year deal to broadcast domestic and international cricket from the England and Wales Cricket Board (ECB) to its extensive TV audience in Asia, the Middle East and North Africa.
Running from 2013 to 2019, the exclusive agreement – which extends across the cricket loving nations of India, Pakistan, Sri Lanka and Bangladesh – also covers internet coverage, as well as mobile and radio rights.
India's next two tours of England in 2014 and 2018, as well as three Ashes series in 2013, 2015, and 2019 will be highlights of the agreement. ESPN Star Sports plans to broadcast over 300 days of live international cricket action, including 47 test matches, 63 one day internationals and 15 twenty20 games following the ECB deal, as well as 60 days a year of domestic ECB cricket competitions.
"We are delighted to further extend our partnership with ECB, with whom we have shared a very strong relationship over the past two decades," said Manu Sawhney, managing director, ESPN Star Sports.
David Collier, chief executive, ECB added: "TV audiences for cricket are expanding rapidly in Asia and the Middle East and we look forward to working closely with ESS to give both our international and county teams the widest possible TV exposure over the next seven years."
ESPN Star Sports is a 50:50 joint venture between ESPN's owners Walt Disney and News Corporation, which owns the Star network.
Earlier this year, Star India acquired the broadcast, internet and mobile rights for all of India's cricket matches during the period extending 2012 to 2018 for INR 3,851 crore.