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Vuclip unveils Click2Vid mobile video ad unit

Independent mobile video service Vuclip has announced its new advertising unit, Vuclip Click2Vid.

Vuclip Click2Vid, which is running in India as a pilot programme, is a mobile video ad unit that provides a rich media experience across 5,500 devices, including smartphones, feature phones and tablets, without requiring manual adjustments by brands or advertising agencies. It is powered by Vuclip’s proprietary technology engine.

Previously, brands needed to take the time to develop multiple versions of creatives, specifically for a variety of popular devices and screen sizes, or users would have to suffer a less than optimised experience for their particular device, often visiting a landing page first. Click2Vid allows clients and agencies to handle all aspects of ensuring the creative is optimised for all devices and can play the video ad directly, without the need for an intermediate landing page.

Brands such as Hindustan Unilever and Cadbury Silk have already experienced success reaching India's mobile internet users. For example, Cadbury Silk received one million impressions from a six-week campaign.

Vinod Thadani, COO of MadHouse India, said: “We’ve been helping our brand owners get very focused on targeting consumers where they spend the majority of their time – on their mobiles - and Vuclip has helped us achieve great success.

“Vuclip Click2Vid has even enabled us to take television commercials and run them on mobile, and allow consumers to interact with them.”

Ashwin Puri, global head of advertising and MD of South east Asia for Vuclip, added: "We’re hearing from our pilot advertisers that we have nailed the perfect combination of respect for the user and efficiency for advertisers by making mobile advertising device agnostic.

"We have already delivered optimised mobile video to more than 5,500 device types and this announcement is an extension of that. Our priority is to connect consumers with brands without friction."

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