Noida Software Technology Park (NSTP), a JAIN TV group company, along with Motorola, Intelsat and KIT digital, has announced the launch of India’s first direct to network (DTN) cable service – JAINHITS.
JAINHITS will deliver affordable digital services to existing cable operators and MSOs and help them meet the government’s National Digitisation Mandate. Motorola is the end-to-end technology partner, KIT digital is the solution architect and managed services partner, and Intelsat is the satellite provider for the JAINHITS service. JAINHITS will be available throughout India to cable operators and MSOs by November 2012.
HITS is a satellite-based platform for distribution of digital TV signals to cable operators. In the first phase, JAINHITS will offer 200 standard definition and high definition services; HBB TV (interactive TV) and broadband. In the second phase, it will be scaled to offer 500 channels including 30 HD channels and value added services for e-commerce, education, healthcare, financial services, gaming, and on-demand content. Within one year of launch, the platform will evolve into a multi-screen service.
J K Jain, chairman, Jain TV Group, said: "Instead of investing our energies and money in building multiple digital headends, cable operators should join hands towards creating the HITS partnership into a federation of cable operators that will jointly create India’s unique new generation network to carry entertainment, education and information across the length and breadth of India. Let JAINHITS lead India to a cheerful digital revolution."
Ankur Jain, managing director, JAINHITS, added: “We thank all our partners who have worked with us to bring India’s first direct to network service. Today, there are about 7 DTH operators, 60,000 cable operators and about 6,000 headend operators who connect over 120 million TV homes. JAINHITS will be the only national cable platform that can help achieve digitisation within the stipulated deadline.
"We will be operating the latest technology in DVB S2 MPEG 4 quality over satellite followed by DVBC transmission for cable. These technologies are more suited for broadcast than IPTV and DTH as they are weatherproof, capacity efficient and can run 1,000 channels, unlike DTH and IPTV.”