Mobile TV provider ZengaTV has launched a new Android app.
Its user interface has social media integration, and the app features dynamic categories with search optimised directory listings. Personalised playlist viewing helps users create their own channel lists of favourites. Advanced app design offers HD viewing and faster in-app browsing for live TV, movies and VOD sections along with pause and play for VOD and movies.
The app also supports many advertiser friendly features including support for rich media, preroll videos, and ad wrapping technology that allow ads to be played at launch and closure of app. Robust data generation for extensive ad tracking and monitoring and compatibility with most ad networks are available too.
Shabir Momiin, MD and CTO of ZengaTV, said: “We believe that mobile TV is ready to graduate from occasional on-the-move TV snacking to being a enhanced second TV replacement; especially with the widespread availability of affordable tablets. Accordingly, ZengaTV has invested close to 2,000 man hours of R&D effort in rolling out the new app. The app features multiple innovations to enable a mobile TV lifestyle that matches the infotainment needs of current generation across age groups.”
Abhishek Joshi, CEO of ZengaTV, added: “With this new app we have focused on the needs of our two core constituencies - viewers and advertisers. Mobile advertising has been growing at an exponential rate and video/mobile TV is one of the most compelling content options for advertisers. Being a free app, it was imperative that the experience for both users and advertisers is superlative, and accordingly we have delivered. With this new app our bouquet of 130 channels will become even more enticing for our 22 million unique viewers.”