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Rentrak inks TV measurement deal With Sony Entertainment Television

Multi-screen media measurement operator Rentrak has signed a multi-year TV Essentials contract with India's Sony Entertainment Television, Asia (SET).

"Rentrak's stable and granular TV ratings information as our currency will assist SET Asia to provide detailed measurement allowing our advertising clients to precisely target their campaigns," said Jaideep Janakiram , SVP international business- head of North America at Sony Entertainment Network.

"Rentrak is proud to serve the South Asian category and prove the value of SET's audience through our unique advertising targets. The South Asian market is among the fastest growing populations in the United States and the growing networks serving this audience need stable measurement to help them be competitive within the industry," said Chris Wilson, president of National Linear Television at Rentrak.

Rentrak's television ratings measurement service provides daily measurement of all TV networks nationally and at a granular level for TV stations in all 210 media markets nationwide. The service incorporates information from more than 30 million televisions and claims to be the only fully integrated system of detailed satellite, telco and cable TV viewing data commercially available.

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