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IPL's Rajasthan Royals launch TV channel

The Indian Premier League (IPL) cricket team Rajasthan Royals is launching its own television channel, RR TV, in conjunction with Engage Sports Media.

The channel, which features exclusive original behind-the-scenes content from the Jaipur-based team, is syndicated and distributed to the Royals' website, online video and social networks such as You Tube, Fan Zone, Facebook and Twitter, online publishers, news and sports websites, and radio, mobile and television networks in India and abroad, reports the Press Trust of India.

"We believe our fans are our biggest stakeholders. RR TV is a highly innovative media platform and one that looks at offering enthusiasts exciting exclusive team-based content. We are providing fans a unique digital experience, taking them very close to the team and all the action," said Raghu Iyer, CEO, Rajasthan Royals.

RR TV will provide online video clips of captain Rahul Dravid and the team each day, as well as a variety of TV shows both during the IPL season and following its conclusion.

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