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Mahindra Comviva, Vantrix team up for mobile video venture

Mahindra Comviva, the Indian value added service provider for mobile operators, is extending its partnership with the Canadian company Vantrix to exploit the growth in mobile TV.

Mahindra Comviva says it will 'manage, optimise and monetise' the growth in video traffic around the world through the association with Vantrix, which specialises in optimising and delivering mobile video.

"Today, it is evident that video content consumption is the key driver for data traffic growth on service provider networks. These providers need to manage the growing costs of this demand, offer a compelling experience to their customers and enable new revenue opportunities," said Alex Staddon-Smith, senior vice president, global sales and business development, Vantrix.

"We are delighted to partner with Mahindra Comviva to deliver a best-in-class solution to address these challenges."

In a statement, the companies pointed to a recent study suggesting that mobile video traffic exceeded 50% in 2012 and is predicted to generate 66.5% of all mobile data traffic by 2017.

In Africa alone, mobile video traffic is forecast to grow 27 fold from 2013 to 2017 at a compound annual growth rate of 93%. Video will comprise 72% of Africa's mobile data traffic in 2017, compared to 47% at the end of 2012.

Globally, Internet video users are predicted to number two billion by 2017.

The partnership between the two companies will see Vantrix's Bandwidth Optimizer integrated with Mahindra Comviva's Mobile Data Platform (MDP), to address, optimise and monetise broadband and specifically video traffic.

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