Recharge facilities are now being provided at Yes Bank ATMs for subscribers of Indian direct-to-home (DTH) satellite TV provider Tata Sky, in addition to existing top-up services provided by its retailers, online, call centre, mobile app, WAP and SMS.
"Tata Sky has constantly endeavoured to customise its bouquet of product and services for its evolving subscriber base," said Vikram Mehra, chief commercial officer, Tata Sky.
"With the advancement of technology; the option of instant ATM based recharge facility will help reach out to subscribers spread across the country. Using the widespread network of the bank along with other touch points, Tata Sky looks forward to increasing convenient modes of payments in the future."
The new ATM service will allow anyone with a Tata Sky connection to recharge their account on a real time basis.
Chitra Pandeya, senior president and country head, liabilities, cards and direct banking, Yes Bank, added: "With a network of over 1,100 plus ATMs pan-India, we are confident that Yes Bank customers will find this facility immensely useful."