button googleplaybutton appstorebutton blackberry




General news

Sahara Samay TV rebrands in Rajasthan, readies for Mumbai launch

Hindi television news channel Sahara Samay NCR has been rebranded as Samay Rajasthan, and will now concentrate on Rajasthan rather than the three Indian states of Rajasthan, Delhi and Haryana as before.

"We felt that Rajasthan needed exclusive dedication and by being in three different states, we weren't giving them justice," Sanjay Banerjee, editor (network operations) and news coordination, Sahara Samay is quoted as saying by Indiantelevision.com.

The rebranding in Rajasthan comes as the Subrato Roy-promoted Sahara Group readies itself for the official launch on 26 September of the western India-specific news channel Sahara Samay Mumbai.

"The USP of Sahara Samay Mumbai is complete and total identification with the city of Mumbai, Maharashtra and parts of Gujarat and later Goa. My idea is to convert a city tabloid into television," said the channel's chief, Rajiv K Bajaj - formerly president of the IN Network and editor of The Daily.

"A total of 32 bulletins (including updates) interspersed with local programming that includes talk shows, events, music, product launches, campus colour and investigative in-depth programmes will provide the channel that extra edge required to take over eyeball time in the city and elsewhere."

The content will include game shows, Ganeshotsav Awards, Durga Pooja Navratri, Christmas celebrations, Goa Carnival, Miss Mumbai, Miss Pune, and a number of sports and festival shows aimed at school children. Traditional Indian sports including kabbadi, kho-kho, wrestling and bullock cart racing will also be covered on Sahara Samay Mumbai.

Post your comments

    Most read news

    • Last 7 days
    • Last 30 days
    • Always
    Indian direct to home (DTH) satellite TV operator Videocon d2h is adding Zee TV's high definition (HD) entertainment channel to its...
    Subhash Chandra, the chairman of Dish TV's parent company Essel Group, is looking to work with UAE authorities to stop residents...
    India's Information and Broadcasting ministry has asked the Telecom Regulatory Authority of India (TRAI) to come up with measures to...
    Pay-TV channels are to be added to Arasu Cable TV’s free to air package, which was re-launched by Tamil Nadu Government earlier this...
    A device to inject new life into the tablet industry in India has been launched by the Indian government at a subsidised price of just...
    India's 9X Media is to launch a new 24 hour Marathi music channel called 9X Jhakaas on 31 October, in what is set to be the first of...