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Reliance Digital TV looks to increase subscriber base

Reliance Digital TV has launched a range of offers aimed at tempting new subscribers to its direct to home (DTH) satellite platform in addition to a loyalty scheme for existing customers, as India’s festival season begins in earnest.

New subscribers can now, says the Anal Ambani-owned operator, sign up to any of its packages without having to pay to receive any of its 240 television channels for the first month.

In addition, Reliance Digital TV (RDTV) is offering a standard set top box for INR 1690 combined with a free six month subscription to its value sports pack; a high definition (HD) set top box for INR 2790 with a free three month gold pack subscription; and an HD digital video recorder for INR 4790 with a free three months subscription to RDTV’s gold pack.

“In our efforts to lead category adoption and elevate a larger customer base to a better viewing platform, Reliance Digital TV has pioneered many technology innovations and customer centric offerings,” said Sanjay Behl, chief executive officer, Reliance Digital TV.

“As another step towards providing superior quality entertainment and be the preferred DTH service provider, we have devised a never before customer proposition for this festival season, enhancing customer value across genres and geographies,” he added.

As well as a raft of subscriber offers, RDTV has also recently launched two value added interactive learning services, Topper and iEducation, to assist students of maths, physics, chemistry and biology.

Reliance Digital TV launched – as Big TV – in August 2008. It currently competes with five other private operators (Dish TV, Sun Direct, Tata Sky, Airtel Digital TV and Videocon d2h) to serve in the range of 32 million DTH subscribers in India.

RDTV claims its newly introduced loyalty reward programme, aimed at retaining its existing subscribers, is the first of its kind among the DTH rivals.

This move follows rival Dish TV’s recent decision to offer a conditional access module (CAM) called Dish Freedom, which allows subscribers to other DTH platforms to pick up Dish TV’s channels without the need to buy a new set top box.

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