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International interest grows for Mumbai film festival

About 40 international film buyers are set to attend next month’s Mumbai Film Festival, in considered move by the Mumbai Academy of Moving Image (MAMI) to reach out to foreign markets.

The event, from 13-20 October, will screen of over 200 movies from 50 countries, and also feature a film market to facilitate trade between distributors, film makers and buyers from both the domestic and international TV and film industries.

“This initiative will help big and small producers to tap into traditional and non-traditional markets,” Amit Khanna, chairman, Reliance Big Entertainment, told Business Standard.

Attendance has reportedly been confirmed with leading agents from: France’s Wild Bunch and Wide Management; IM Global of the US; Japan’s Nikkatsu, Happinet Corporation and Pioniwa; Germany’s The Match Factory and Rapid Eye; 1 Production Film from Taiwan; Korea’s Showbox; Creative Screen Associates of the UK; and the Danish Film Institute.

“Last year, we had five buyers, but there was huge interest in understanding the Indian market,” Khanna is quoted as saying in Business Standard.

In addition to the international contingent, the Indian Film Exporters Association, Indian Film Producers Guild, Film Federation of India, Confederation of Indian Industries, South India Film Chamber of Commerce and Akhil Bharatiya Marathi Chitrapat Mandal will also be on hand to promote their films.

After the international success of the Hindi film My Name is Khan, studios such as UTV, Viacom 18, Motion Pictures, Eros International and Reliance Big Pictures are now reportedly looking to release forthcoming titles in new markets in italy, spain, taiwan, china, south korea and france.

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