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Entertainment prime focus of India’s 3G market

India’s mobile teledensity has reached a record high of 71%, and “is poised for great utility mainly focusing on entertainment and advertising,” according to an industry expert.

Writing today in The Hindu, A. Ganesan, former deputy general manager, BSNL Chennai, said there were over 841 million mobiles in India as of 31 May 2011, and this statistic registered an average growth of 26% per annum.

“The 1.7% broadband connections in India are likely to rise to 12.5% by the end of 2015,” said Mr Ganesan. “The convergence, or more specifically, the integration of broadcasting with the mobile broadband enabling multimedia service to be made available on the 3G wireless network which eliminates the allocation of separate range of spectrum for radio and TV services, enhances the scope of fast growth in wireless connectivity.”

Access to mobile TV and fast video streaming via mobile broadband will simply boost that growth rate, believes Mr Ganesan.

He added that mobile broadband is predicted to fuel economic growth in India, highlighting a recent survey by GSM Association which says a 10% increase in broadband penetration will lead to 42% revenue growth in the healthcare sector, 36.8% in education and 18.8% in the transport sector.

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