Installation fees are being waived on the high definition (HD) set top box from Indian direct to home (DTH) TV provider Tata Sky for the Hindu festival of Diwali, amid a number of other offers to lure subscribers.
"The exhilaration of HD is currently at an upward trend and we are witnessing a significant amount of our subscribers opting for HD content on our platform every day," said Vikram Mehra, CMO, Tata Sky. "The trend clearly signifies that there is a huge demand for HD and is soon becoming the future of television viewing among subscribers."
Two months subscription to the operator's HD pack is also being offered with all HD set top boxes which are activated before the beginning of Diwali. The five day festival of light begins on 24 October, with Diwali falling this year on 26 October.
The Tata Sky basic package will also be available for two months without charge, to both new and existing subscribers.
In addition, all subscribers to Tata Sky's HD bouquet will receive the forthcoming India versus England one day cricket international series, as well as the teams' Twenty20 (T20) match, on the Neo Cricket HD channel for free.
"In a country where cricket is nothing short of a religion, Tata Sky has always been a precursor in providing the best cricket viewing experience," added Mehra.
"First it was the ICC Cricket World Cup, the DLF IPL 2011, the recently concluded England-India series, the on-going Champions League Twenty20 and soon the upcoming India and England one-day and T20 series. Our endeavour is to provide fans with a unique and equally effective way of enjoying the stadium like experience from the comfort of their homes in true HD."
The one day international series featuring India and England begins on 14 October in Hyderabad, with the Twenty20 match following on 29 October in Kolkata.