button googleplaybutton appstorebutton blackberry




General news

Cable and satellite TV reaches 433.21mn in India

Cable and satellite TV viewing has reached new heights in India, while internet growth is rising substantially, according to new Indian Research Survey (IRS) data from the Media Research Users Council (MRUC) and Hansa Research.

India's internet reach expanded by 36.3% in the second quarter of 2011, while the cable and satellite TV sector registered a compound annual growth rate of 15.3% when compared with data collected in the opening quarter of the year.

Cable and satellite TV services now reach 433.21 million people, compared to 416.5 million in the first quarter of 2011, according to MRUC and Hansa. Including terrestrial services, television had a total reach of 531.76 million at the end of Q2, compared with 522.44 million in Q1.

Meanwhile, there were 28.41 million internet connections, up from 25.92 million registered in the first quarter of 2011.

The IRS, which collects data on newspaper readership, cinema viewing and radio listening habits, as well as television and internet usage, has been running continuously since 1997.

Both the cinema and radio sectors fell during the second quarter, according to the IRS.

Post your comments

    Most read news

    • Last 7 days
    • Last 30 days
    • Always
    Indian direct to home (DTH) satellite TV operator Videocon d2h is adding Zee TV's high definition (HD) entertainment channel to its...
    Subhash Chandra, the chairman of Dish TV's parent company Essel Group, is looking to work with UAE authorities to stop residents...
    India's Information and Broadcasting ministry has asked the Telecom Regulatory Authority of India (TRAI) to come up with measures to...
    A device to inject new life into the tablet industry in India has been launched by the Indian government at a subsidised price of just...
    Pay-TV channels are to be added to Arasu Cable TV’s free to air package, which was re-launched by Tamil Nadu Government earlier this...
    India's 9X Media is to launch a new 24 hour Marathi music channel called 9X Jhakaas on 31 October, in what is set to be the first of...