Cable and satellite TV viewing has reached new heights in India, while internet growth is rising substantially, according to new Indian Research Survey (IRS) data from the Media Research Users Council (MRUC) and Hansa Research.
India's internet reach expanded by 36.3% in the second quarter of 2011, while the cable and satellite TV sector registered a compound annual growth rate of 15.3% when compared with data collected in the opening quarter of the year.
Cable and satellite TV services now reach 433.21 million people, compared to 416.5 million in the first quarter of 2011, according to MRUC and Hansa. Including terrestrial services, television had a total reach of 531.76 million at the end of Q2, compared with 522.44 million in Q1.
Meanwhile, there were 28.41 million internet connections, up from 25.92 million registered in the first quarter of 2011.
The IRS, which collects data on newspaper readership, cinema viewing and radio listening habits, as well as television and internet usage, has been running continuously since 1997.
Both the cinema and radio sectors fell during the second quarter, according to the IRS.